Search
Engines
& Online
Marketing
Lost - and being found
- In CyberSpace
Push But Don't Shove
Any regular Internet user will be aware of the nuisance of junk email. Get Rich
Quick, How To Convert Your Spaceship Into A Sporty Ferrari, The Secret To Eternal
Youth … they send them out in their thousands.
However, targeted email marketing is a very effective tool if you are "pushing"
relevant content at interested people. Those people can be existing customers,
others who have registered by way of your web site or perhaps are included in
one of the more reliable interest-specific mailing lists that can be commercially
purchased.
As long as the information you send is useful to the recipient - tips, compelling
new services, special offers, a newsletter - and the words and methods used comply
with good "netiquette", it will be a continual source of traffic to your site.
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Starting
Point
Branding
Domain Name
Search
Engines and Directories
Offline Marketing
Pulling Power
Push But Don't Shove
Advertising
Summing Up |
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